Thursday, November 11, 2010

Pizza At Eataly


My husband and I returned to the 42,500 square foot Italian food emporium called Eataly located at 200 5th Ave in the Flatiron neighborhood of Manhattan a few weekends ago to have pizza.  If you didn't see my first post on Eataly you might like to look at this link to see more about it and all it has to offer.

(All photos will enlarge if clicked on once, and then clicked on again when they open in a new window)


The lines waiting to enter Eataly have not diminished, especially on weekends.


Every kind of fine Italian import can be found here. It offers over 40 varieties of imported dried pastas, olive oils, balsamic vinegar, spices, coffees and teas, honeys, jams, spreads, rice, cornmeal, canned tomato sauces, capers, anchovies, olives, packaged cookies and biscotti, chocolates by Venchi, bottled sparkling waters and Italian sodas, housewares by Guzzini and Bialetti. Lots of fresh, pink, vegetarian fed, antibiotic free, hormone free, meats and Piedmontese beef crudo are available in Eataly. There were even orange crocs for sale, the kind made popular by one of the co-owners of Eataly, celebrity chef, Mario Batali!


My husband left our name at the seating point for the La Pizza La Pasta restaurant in Eataly, where we were told the wait for a table would be 40 minutes. That was no problem, as we knew that the restaurant is popular and it left time for us to browse around at the products for sale. We enjoyed watching fresh mozzarella being made and looking at all the other varieties of cheeses and "salumi" (which are salted preserved meats).


The assortment of freshly made pastas were very tempting.  Just look at the prices of rare fresh truffles in the photo in the lower right of this mosaic!


The fresh locally grown organic produce was seasonally festive in appearance. The Vegetable Butcher was very busy preparing artichokes. To read more about the very popular concept of the vegetable butcher see my prior post.


The fresh bread makers were also very busy.  The wood fired oven that Eataly's breads are made in daily was imported from Italy.

We passed by the La Piazza area where there are tall tables where you eat standing, similar to what you would see in a bistro in Italy. We were very tempted by the array of cheese and salumi that patrons had ordered to eat from the "I Salumi I Formaggi" counter. The delicious pink prosciutto and salumi are sourced by Parmacotto and Antica Salumeria Rosi.


We checked back at the La Pizza La Pasta seating point and a table was open for us!


Mmmm..just look at the pizzas this couple was eating!


As you can see, the La Pizza La Pasta restaurant, one of seven full service restaurants in Eataly, is always busy!


Eataly’s Pizza “La Pizza Verace Neapolitana S.T.G.*” ( *Traditional Guaranteed Specialty Denomination) is made by the Italian Sebeto Group’s Rossopomodoro Pizza, who have 80 restaurants around the world.  The pizzas are handmade by a team of pizzaioli chefs recruited from Naples, Italy, and cooked in brick, wood-burning ovens also imported from Italy, called fornodoro or golden oven. These patented ovens were made by Neapolitan architect Riccardo Dalisi.  Pizzas and pastas are also available “to go” at an outside window on West 24th Street.


There were thirteen varieties of fourteen inch pizzas offered on the menu, with prices ranging from $9 to $18. All their ingredients come from businesses and farms in the Neapolitan region of Campania. They make genuine Neapolitan style pizza using Caputo red quality flour, fresh tomatoes or peeled San Marzano tomatoes, extra virgin olive oil from Naples, fresh milk or buffalo mozzarella.  In keeping with the Neopolitan tradition they aim for a soft and elastic heart for each pizza which I think has been causing some confusion for many patrons, as the wood charred, thin, yet soft crust is very different form what many local American pizzerias make.  My husband and I thought our pizzas were absolutely delicious!

I had the classic San Marzano (Margherita) Pizza -- tomato sauce, mozzarella, parmigiano reggiano and fresh basil.


My husband had the Maruzzella Pizza -- mozzarella, tomato sauce, anchovies, black olives and fresh basil.


We also enjoyed a Fontanafredda Barbera Piemonte "Briccotondo" wine along with our pizza. It had wonderful rich spicy overtones and soft tannins that made it a perfect accompaniment.


It was so good we went next door to Eataly Vino to buy a bottle to bring home.  Eataly Vino sells over 750 different bottles of wines from many regions of Italy.


Did we have room for dessert? Unfortunately, no. But it was nice to take a glance at some of the delectable pastry and pana cotta selections for sale at La Pasticceria. 

Eataly is a foodie's dream and I know I'll be back again soon to enjoy its many delights!


I'm adding this post to Michael's Foodie Friday, Beverly's Pink Saturday and Mary's Mosaic Monday. Thanks Michael, Beverly and Mary! Be sure to visit their blogs to see all the wonderful blogs participating and join in all the fun!



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80 comments:

Denise@alloverroses said...

Oh that place looks wonderful and that pizza looks amazing. Wish I knew about it when I visited New York.

Lisa RedWillow said...

what an excititng place . I was following via FB but took my blog off . I can still follow you here.
and so glad I am.
Lovely blog and Images are outstiang.

Lisa@GrandmasBriefs said...

I'm stuffed to the gills from dinner but this still made my mouth water! I first thought "How insane" at that line of people. But after seeing the photos of what awaited them, I can certainly understand why they waited! Too bad there's no smell-o-vision, as I'd love to SMELL these fantastic photos!

Lily Hydrangea said...

Those ovens look amazing! I can't wait to try one of those pizzas too.
You've convinced me - Eataly definitely looks like it is worth waiting in line for.
: )

Dishesdone said...

All I can say is I am so jealous! What a meal, what a day, what a place!

Cheryl D. said...

I'd be in heaven there! I LOVE Italian food, and I'd love looking at all the great imported Italian products. That sounds like so much fun!

Claudia said...

All right.Do you see me turning green now?I can't help it.

Ginny said...

I would have gotten some of those desserts to take home for the next day! I love these posts, so much to see, I well remember your last one. Everything looks so special and fresh! The pizza you describe, we have a place that sells them wood fired and thin crust, but soft and elastic, like you are saying. It is called Brixx, they are a chain who make their own mozarella, and we have a new one here. So good!! Of course I'm sure it can't compare with yours there, but it's something cool for a small city. Have you heard of them? Yes, I clicked and saw those truffle prices!

pam said...

Oh glory Pat...that place still stuns me. Middle of the night and I'm hungry now.

Pondside said...

Here I am on my way to bed, thinking of that pizza....cruel!!

Gracie said...

Like when I read your other post about Eataly I just put on some more kilos..... There's a Rossopomodoro in my hometown too, very popular among youngster coz it's less expensive than a traditional "pizzeria".
Oh, and it's Parmacotto not Parmacotta and it' means cotto=boiled from Parma, my hometown, and Salumeria Rosi is another brand from the same company, Rosi being the name of the owner's family (who's been for 5 years the President of the association I work for, btw).

Kat said...

Too bad they don't make "scratch and sniff" for the computer! This place looks incredible, thanks for the return visit. The pizza looks amazing, I would have chosen the one you chose too, my favorite. And I don't know that I would have been able to pass on those desserts :) Kat

Kat said...

Too bad they don't make "scratch and sniff" for the computer! This place looks incredible, thanks for the return visit. The pizza looks amazing, I would have chosen the one you chose too, my favorite. And I don't know that I would have been able to pass on those desserts :) Kat

Natasha said...

If we ever go there I am definitely leaving room for dessert! What an amazing place-thank you so much for telling me about it! I will keep this post in my favourites as I am seriously thinking about visiting new York next year for my 40th birthday! Woo Hoo!

Best wishes.
Natasha.

Tracy said...

Oh, WOW--you went back! And such pizza...*swoon*... Now that is pizza! That place looks like food heaven... If I get there (and I sure hope so!) I think I would probably cry, you wouldn't be able to get me outta there... LOL! Thanks, Pat... Happy weekend ahead :o) ((HUGS))

Old Kitty said...

Oh those pizzas are lovely!!! I'm salivating and getting very very very hungry now. I love that the pizzas are completely authentic from the chefs to the wood burning ovens to the flour!! It's so proper pizza!!! I can smell their yumminess from your fab pics. It must definitely be an eye and taste bud opener for anyone used to all the other chain pizza places like dominos and pizza hut type pizzas (no offence to both establishments - but the pizzas here in Eataly are just blows them all away!!). It's great that Eataly exists as an alternative!! Brilliant!! I've made a note of the wine you chose just in case I spot it over here!!!

Thanks for sharing a little slice of Eataly here! Take care
x

La said...

I have to plan a trip to NYC so I can visit this place. It looks amazing! Thanks for sharing! La

black eyed susans kitchen said...

The pizza's look fantastic Pat and the "date" with your husband is what I would call romantic. Delicious pizza, a bottle of wine...what more could you ask for? Your mosaics are beautiful too.
♥, Susan

The Quintessential Magpie said...

What a wonderful place to eat, Pat! I love going back here with you and seeing all the activity and the goods at Eataly. What an absolutely amazing place filled with even more amazing foods!

XO,

Sheila :-)

Betsy from Tennessee said...

Yum Dill-i-ish-ous!!!! I love pizzas --but don't ever give me one with anchovies on it... Yow!!!!! ha

I do love the thick, gooey crusts --so yours probably would have been my choice.

I would have taken one home for later --and maybe even some dessert... YUM!!!!
Hugs,
Betsy

Theanne and Baron... said...

Luv to visit your New York...when Don and I lived in NJ, for a few months, way back when, we came over from Woodbridge but never made it to far from China Town...thank goodness...we gained enough weight as it was...LOL The EATALY is fantastic...I, easily, gained 20 pounds just looking at your pictures...good stuff!

Melanie said...

I was scoffing some slices of pizza while reading this. Yum! Yours looked so much better than my ones from the freezer.

Fantastic gourd and pumpkin display.

Kathleen said...

We have a 15 min rule for restaurants, but if I could shop while we waited it would be ok!
The pizzas look wonderful! Never move out here, Pat, you will be in pizza and bagel shock as well as good Italian bread. Does not exist! :( An hour away and might as well be another planet! :)

Lacey said...

Thanks for this wonderful post! My husband and I simply have to check out Eataly on our next trip to NYC!! :)

Brenda said...

Thanks so much for the tour, Pat. I could actually SMELL the pizza as I gazed longingly at your pictures. I wanna go to Eataly...now! :)

Judy ~ My Front Porch said...

Now you have us all pining for pizza...and not just any old pizza! That looks like a fabulous place to enjoy the taste of Italy.

H said...

Gasp at the price of those truffles. I was desperately looking for a decimal point somewhere!!

Eataly looks an amazing place. I'm not surprised it's so popular.

Blooming Rose Musings said...

The pizza looks amazing and I'm afraid there is no way I could have passed on dessert, no matter how stuffed I was! You have made me very eager for a trip back to NY just to visit Eataly. Your wonderful pictures make me hungry and my mouth watering for pizza.
Another great post!

SavoringTime in the Kitchen said...

I looks like everyone is having a great time there too! I love a good Margherita pizza. Wished we lived closer!

Ebie said...

Everything looks so delicious. I don't remember this place when I used to work at the flat iron building in the mid 80's.

That building still stand so majestic!

Theresa Milstein said...

That place looks amazing. I'm going to have to check it out the next time I visit Manhattan.

Sarah said...

Pat, I shared your original post on Eataly with my husband. I think I just might get him back to NY again. Loved seeing all these wonderful images! ~ Sarah

La Petite Gallery said...

Making, me crazy. looks so good
I have never ever been in a place like that, I love Italian food.
I love Maine but oh! to have a real jewish deli, corned beef on a kaiser roll. Unheard of in Maine.

Farmchick said...

*sigh* This looks so divine! I would love to go there. Thanks to you for another wonderful, "field trip"!

Silver said...

Oh my! That's torment when you're hungry, isn't it? Simply spoilt for choice!

Smiles,
Silver
Reflections

Pat @ Mille Fiori Favoriti said...

Thanks everyone for all the nice comments!

Thanks, Gracie, for the correction on "Parmacotto"!

Ginny I never heard of Brixx pizza but from your description it sounds very similar.

Ebie, Eataly opened this summer at this location.

Tales From My Empty Nest said...

What an amazing place!!! I saw it on TV one day and it looked so incredible. Everything looks so delicious! Loved your pictures. Love & blessings from NC!

KarenHarveyCox said...

OMG, OMG, only in New York. Everything looks so delicious. Near Columbus Circle my dad used to take me to a cute little place that seemed to be almost in the middle of the street. Then later I went there with a boyfriend when I was in my twenties. I always remember thinking I couldn't wait to live in New York some day. So glad that wish came true, it changed me forever.

I love that Pizza place!
Karen

steviewren said...

This visit to Eataly was almost as good as going there myself...but you really need to get tastevision and smellavision for your blog. Then it would be perfect.

Donnie said...

What a great place to visit. Like Disneyland for adults. Happy Pink Saturday.

Riet said...

OMG Pat I just had dinner and when I look at all that delicious food... Wow and you take the best pictures .Of course I read your earlier story of Eataly(love that name)and I don't think any shop can compete with this beautiful place. Wonderful and of course the pizza's were perfect.
Have a great weekend

Genie said...

This post is a mind boggler it is so yummy and gorgeous. Reminds me of Italy. DUH!!!!There is no way we would ever get a place like this in my neck of the words. Your shots make it all come toile just as if I was sitting there. To bad you did not have any room for those desserts. Thanks for visiting my blob...Genie

CollectIn Texas Gal said...

Hi Pat...just wanted to let you know that gave your beautiful Blog a ShoutOut on Pink Saturday. I enjoyed my visit to your Featured Post on Pink Saturday so much, and I've been back for each of your new posts this week. Love your photography and the interesting text about New York City.

OMGosh, the food and resturants in this post are amazing. Happy Pink Saturday!

nanny said...

Your first picture is so great. Enlarged Flatiron building is wonderful...I just love it.
Oh my....pizza is the way to my heart, esp. margherita!!! Makes my mouth water. And to think I walked right by there on my last visit.....now I have to go back/ha

New York should be so proud of you! You give the best reviews and show us the most amazing places to visit.

food for thought said...

i was pretty happy with the pizza's... until i saw the pastries~

Oliag said...

This is definitely on my list for our next trip to NYC! I won't tell Mr O about the lines though or he may refuse to go:)

Jacqueline said...

OH WOW!!! I want to go there. I don't want to wait in the lines, but I am sure it is worth it. I should have done my pizza oven like that - gold tiled domes - 2 of them even!! What would the neighbors have said. Wow, everything looks fantastic and then you moved on to desserts - just slay me with hunger! What a fun post. Definitely for foodies like us.

Grace said...

I have been so many times since it opened and am looking at your pictures like hmmm did I see that? lol I have so many pictures!! lol I have to learn to make a mosaic box. The pizza I have not had yet. I have pasta, fish and of course mozarella and proccuito and olives!! Cheese please! You did a wonderful job describing Eataly! You need to be a food reporter..I can be the tasting critic! and help find the spots! lol Have a great weekend. Grace xoxoxo

LV said...

I will never get to enjoy the wonderful food from this place. I did enjoy going there with you through your lens. Sounds like a great place. I love Italian food.

iLoveShelling said...

I think Im having NYC withdrawals now reading your blog! This post was so much fun at Eataly - I love that name- so funny!
Thanks for dropping by so I can visit NYC through you.

Deanna said...

Wow dear,
your photos are amazing!Was looking for your PS post but I just had to read your post: Pizza at Eataly.

BTW, what kind of camera do you use? I've never seen such sharp and clear photos...really nice.

Deanna :D

Just a little something from Judy said...

Oh my goodness! I would not have minded waiting 40 minutes either. What a place! You sure do a great job in documenting your visit, and creating a desire in your bloggers to visit, shop and eat at the "Eataly". I know it would be on my list for my next visit. Thanks again for sharing.

Yvette said...

This place is a dream. All it needs is a bookstore or libraray next door and it would officially be 'heaven'. :)

Glenda/MidSouth said...

Looks so good! Thanks for sharing your dining experience there. The pizza looks so good! One thing - No way would I pay that price for truffles!!! I had a rice dish with truffle oil years ago, and after a couple of bites, I backed off and have had no desire to try truffles since.
Enjoy your weekend.

RNSANE said...

If I lived in the area and weren't on such a budget, Eataly would definitely be high on my list of places to frequent. I really like Italian wines as well...and, with so many selections, I'd want to work my way through them!

RNSANE said...

If I lived in the area and weren't on such a budget, Eataly would definitely be high on my list of places to frequent. I really like Italian wines as well...and, with so many selections, I'd want to work my way through them!

Kris said...

Today...I am so thankful to have found your lovely blog. I adore NYC!! I cannot wait to go back. And you have made me even more excited!!! Cheers!!

thestonerabbit said...

What a wonderful place!!! Everything looked and sounded delish....but I would have HAD to take some of that dessert home with me!! I'm still salivating thinking about it!!

Hope you're having a great PS Weekend!!! L, Dana

My Farmhouse Kitchen said...

i would sacrifice a limb to get to go here...EVERYTHING I LOVE LOVE LOVE....
i saw Mario on Martha talking about it right before it opened...
and PIZZA is my "last-meal-on-earth-food...

i wonder how many sky miles i have......

LDH said...

Oh, wow! That was just the best tour with you. Well, not as good as if I was there myself enjoying a piece of that delicious pizza. :)
Fun post!

EG Wow said...

You are making me very hungry! :

Mary said...

Be still my Pizza Lovin' Heart! It sounds like the pizza crust in Eat, Pray, Love~ I loved your first post of Eataly, this is wonderfully delicious! A terrific trip to Italy/NYC courtesy of you :-)

A Garden of Threads said...

Missed you for Pink Saturday, what a wonderful post. Love all the food mosaics. I am now hungry and off to get a snack.

Snap said...

I've been sharing your Eataly posts with all my NY friends who find themselves living down here in TX. We all want to make a trip to NY!!!!!

Shirley said...

Only in NYC! I bet it's a wonderful experience to visit this place!!

Gardening in a Sandbox said...

What an exciting place to visit. Everything looks so delicious. Your pizzas made my mouth water.

The Gathering Place said...

That looks like a fun place to experience a whole cultural eat-out-time! I hope I get to experience it sometime.

Barb said...

Great pictures and info,looks like you guys had a wonderful day....Barb

Clara said...

That pizza looks exactly like the one we eat here in Italy. Thank you for the tour in Eatitaly, it's always interesting to know how people see italian food around the world. Enjoy your week, Clara.

Paz said...

This looks like a terrific place to visit. I'll have to plan a trip there.

GrandmaK said...

Coming to visit you at your "house" is like a kid anticipating a visit the candy store! I can hardly wait, and then when I get here I find it is just a wonderful as I thought it would be! Good day to you!! This was grand! Cathy

Porch Days said...

This looks like a destination for anyone going to NY. Everything looks delicious! Thanks for the tour!
Nancy

Donna said...

Oh my gosh, this place looks fabulous!! Wish I lived in NY.

Hugs,
Donna

Jenny said...

Wow fantastic place, glad you are getting such a great Italian fix.

Jenny said...

Wow fantastic place, glad you are getting such a great Italian fix.

Sheila said...

This would be a wonderful place to visit and shop at and eat at. I will put it on my list of things to do if I ever get to New York City - I hope i will someday!

elsiee said...

just woke up and haven't eaten yet - now I am CRAVING yummy pizza!!

Cynthia said...

Oh man, this is a must-visit on any trip to the Big Apple. Thanks for taking me there virtually.

Annalisa said...

What a wonderful post, Pat!
Lovely pictures! I know well rosso pomodoro because we have many of their restaurants here!
Thank you for sharing, it's always such a pleasure to read your nice posts!
Annalisa

betsy said...

How I wish we had a store like this in Nashville.How fortunate you are to have it. Nashville is in a frenzy now because we just had a Nordsrom's open. I would rather have Eataly.